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    Animal health discourse during ecological crises in the media:
    lessons learnt from the flood in Thessaly from the one health perspective (2024)

    Art
    Zeitschriftenartikel / wissenschaftlicher Beitrag
    Autoren
    Meletis, Eleftherios
    Jarynowski, Andrzej (WE 16)
    Maksymowicz, Stanisław
    Kostoulas, Polychronis
    Belik, Vitaly (WE 16)
    Quelle
    Veterinary sciences
    Bandzählung: 11
    Heftzählung: 4
    Seiten: 140
    ISSN: 2306-7381
    Sprache
    Englisch
    Verweise
    URL (Volltext): https://www.mdpi.com/2306-7381/11/4/140
    DOI: 10.3390/vetsci11040140
    Pubmed: 38668408
    Kontakt
    Institut für Veterinär-Epidemiologie und Biometrie

    Königsweg 67
    14163 Berlin
    +49 30 838 56034
    epi@vetmed.fu-berlin.de

    Abstract / Zusammenfassung

    Due to the increasing risk of extreme events caused by climate change (i.e., floods, fires and hurricanes) or wars, European veterinary public health may need some improvement. Utilizing a mix of qualitative (participatory observation) and quantitative methods (Internet mining), we analyzed the Greek media’s responses to the millennial flood in Thessaly (September 2023), focusing on animal health (including wild, companion animals and livestock) and public sentiment towards epizootic/epidemic threats. The study revealed a gap in crisis management plans regarding veterinary-related issues, emphasizing the need for comprehensive emergency response strategies. Our findings show how (i) the lay referral system is projecting the perception of epidemic threats into the population; (ii) the emotional load of images of animal carcasses is misused by media creators aiming for a big audience; and (iii) pets’ owners are creating online communities for the searching and treatment of their pets. Our results stress the importance of integrating crisis communication in consecutive phases of the discourse, such as the following: (i) weather change; (ii) acute flood; (iii) recovery; and (iv) outbreaks, into veterinary practices to better prepare for such disasters.